YouGov: Strong second half momentum bodes well for future growth

YouGov is a very good business. A strong second half performance last year has built good momentum for 2022. The shares remain very expensive but dynamic data companies arguably deserve to be.

Data is a great business to be in - once you have enough of it. If you can then analyse it and turn it into information that someone else can use then you can charge a lot of money for it and have the foundations of a very good business.