YouGov: Strong second half momentum bodes well for future growth

YouGov is a very good business. A strong second half performance last year has built good momentum for 2022. The shares remain very expensive but dynamic data companies arguably deserve to be.

Photo by Carlos Muza on Unsplash

Data is a great business to be in - once you have enough of it. If you can then analyse it and turn it into information that someone else can use then you can charge a lot of money for it and have the foundations of a very good business.

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