Procter & Gamble: Doing what it’s supposed to do

P&G's reputation for dependability and steady growth is undiminished despite rising costs.

You don’t own shares in Procter & Gamble (P&G) to get rich quickly. What you want it to do is compound steadily in value over the years whilst providing a bit of stability and defensive ballast to your portfolio. It has done this very well as evidenced by 65 years of consecutive dividend increases.