Can Morrisons save McColl’s?

The Morrisons Daily format could transform the profitability of McColl’s. If it works the shares look very cheap. If it doesn't then the future looks grim.

Photo courtesy of McColl's

Being a contrarian investor can be a lonely place. You tend to look for investments that most people would not touch with a bargepole. If you can spot a business that is currently unloved and in trouble but can turn itself around then the rewards can be great. The costs of getting your analysis wrong can mean a total loss of your money.

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